Case Study - WEBTV IBM - Brazil Planetamaisinteligente.tv
With the ascension of technology and innovation in the world, staying in sync with the world of personal devices, IBM Brazil has developed a channel to distribute digital content -- webinars, live events, and on demand videos -- and manage business opportunity generated by this solution.
- Client
- IBM Brazil
- Year
- Service
- WebTV, Stream, Live video
Overview
We implemented a new layout based on IBM guidelines for websites and apps.
We introduced a more advanced searching tool.
We created customized digital scenarios for weekly programs.
We enabled IBM experts to broadcast live events using their own devices (self-service broadcast), similar to Google Hangout but private, customized, and integrated with PlanetaMaisInteligente.
We implemented new web technologies such as WebRTC. WebRTC (Web Real-Time Communication) is an API definition drafted by the World Wide Web Consortium (W3C) to enable browser-to-browser applications for voice calling, video chat, and P2P file sharing without the need for custom plugins.
We developed a template system that allowed event owners to easily create a new event on the platform. The owner would select the IBM Program (e.g., Smarter Computing), and the system would load all the updated banners and email marketing templates to build the event landing page and associated emails.
We provided customized analytics based on the program owners' requirements.
We developed an IBM speakers profile section.