Case Study - Essencial Caps, Premium Headwear
Established in 2013, Essencial Caps is a premium headwear brand rooted in Florida vibrant tourism sector, serving top destinations and notable clients across the U.S. With sights set on global expansion, Essencial Caps is dedicated to delivering quality and style worldwide.
- Client
- Essencial Caps
- Year
- Service
- Full 360, Consulting, Strategic planning, Marketing, E-commerce and Marketplace, Global expansion
Overview
Established on 2013, in Florida, this headwear company specializes in the gift and tourism industry. Operating from a 7,400 square foot warehouse and office space in Orlando, Florida. Their products are distributed across the United States, particularly in tourist hotspots such as Orlando, Daytona Beach, Miami, Key West, and Las Vegas, among others. Major clients include Jerry Leigh, which holds the Disney product license, with products sold in numerous Walmart and Target stores across Florida. They also partner with MGM Resort in Las Vegas and Marshal Retail Group in Las Vegas and New York, alongside various other gift shops in the mentioned locations. With ambitions of global expansion, the company aims to open subsidiary offices worldwide to distribute its brand and concepts more effectively.
What we did
- Development of an e-commerce platform using Magento.
- Development of a POS system for representatives.
- Development of a B2B and B2C catalog and brand presence on Amazon.
- Implementation of QuickBooks Cloud ERP.
- Implementation of Unify by Webgility – syncing QuickBooks with POS, Magento, and Amazon Store.
- Implementation of various internal management and communication systems like CRM Trello, Slack, Dropbox, and Gmail Enterprise.
- Implementation of Baidu Cloud to automate the process of sending artworks and mockups to factories in China.
- Automation of the mockup approval process among designers, client, and company via Filestage.
- Automation of processes in the embroidery department.
- Implementation of Odoo ERP for global management of the companies in China, Italy, and the USA.